What actually gets you cited by AI assistants
An agency told a client to build a special page for AI assistants to read. I checked the evidence instead. Four things get you cited, two of them are free, and some of what's being sold could hurt you.
Smarter systems. Higher margins. More of your time back. I run several businesses this way and help others do the same, getting more AI and tech enabled where it earns its place.
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Join the Community →You run a £1M to £50M business and you want a leaner, more profitable operation. I work with SME leaders in a handful of ways: getting you and your leadership team properly enabled, fractional operating support inside the business, and focused transformation work.
For technical teams I bring a business mind. For business teams I bring a technical one.
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I’ve spent twenty years building businesses: recruitment, marketplace platforms, consulting, autonomous systems. What I’ve learned is that the best businesses run lean. Smarter systems, higher margins, more leverage per person. Technology accelerates that, but it doesn’t replace the fundamentals.
I believe the future of business is lean. Not zero-human. Not bloated. Lean. AI and modern tools mean individuals and small teams can operate at the scale of companies ten times their size. The goal isn’t to replace people - it’s to stop wasting their time on work that doesn’t need them.
The winners combine good business sense with the right technology in the right places. Build first, subscribe later. Own your tools where you can. Direct access to the decision-maker. No committees, no gatekeepers. Implementation, not theory.
Real quotes from people I’ve actually worked with. Bakery owners, operators, CEOs.
Practical notes on building lean. No hot takes, no 10-step listicles, no AI slop.
An agency told a client to build a special page for AI assistants to read. I checked the evidence instead. Four things get you cited, two of them are free, and some of what's being sold could hurt you.
Their thesis helps a firm of four hundred become a firm of ninety. I never had anything to shed. Same destination, opposite direction, and a very different amount of pain to get there.
I nearly bought a subscription to somebody else's thinking. Instead I graded them. Nine hits, four partials, seventeen misses, and one pattern that tells you exactly which of their predictions to trust.